LIVIGNO MASCOTTE

Official Character Concept & Design

The Livigno mascot was created to develop an iconic and engaging character capable of representing the identity of the tourism destination in a coherent and memorable way.

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Creative App handled the full concept development, visual design, and illustration process, creating a character with a friendly and versatile visual language suitable for families, children, and international visitors.

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The project was conceived to express the core values of Livigno hospitality, nature, and vitality translating them into recognizable shapes, colors, and details.

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Each stage of the process, from early character sketches to pose development and multi-platform applications, was executed with precision to ensure visual consistency and strong communication impact.

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The new mascot becomes the official ambassador of the Livigno brand, combining design and storytelling to strengthen the perception of the destination as a welcoming, authentic, and dynamic place.